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Business Model Module

A focused, practical module from Elevate Ventures that helps founders pick and validate a business model, craft a one-line value proposition, map competitors, set Minimum Success Criteria (MSC), and choose the 3–6 metrics that matter.

What You’ll Learn

  • Select the best business model(s) for your product and customers.
  • Write a concise Value Proposition using a proven formula.
  • Map competitors and position your offering clearly.
  • Define Minimum Success Criteria (MSC) to judge progress.
  • Choose practical metrics (CAC, LTV, retention, MAU, revenue) and a measurement cadence.

Course Outline

  1. Intro to business models — common types and examples (product, marketplace, subscription, freemium, broker).
  2. Choosing a model — customer fit, channels, pricing and revenue streams.
  3. Minimum Success Criteria (MSC) — set 1–3 clear, measurable goals.
  4. Value Proposition — formula and drafting a one-line statement.
  5. Competitive positioning — mapping competitors and identifying advantages.
  6. Metrics & measurement — pick priority KPIs and how to track them.
  7. Summary & next steps — consolidate into a one-page plan and run a validation experiment.

Course Format

  • Short slides and explainer videos
  • Downloadable templates (MSC, VP formula, positioning chart, metrics sheet)
  • Practical tasks with sample answers and quick exercises
  • Optional facilitator-led review or peer feedback session

Key Outcomes

  • A selected business model with a short justification.
  • One-line Value Proposition ready for pitch/use on landing pages.
  • 1–3 Minimum Success Criteria to measure early progress.
  • Competitive positioning chart and a simple Value Map (products, pain relievers, gain creators).
  • A prioritized metrics plan (3–6 KPIs) and recommended tracking cadence.
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